Introduction Of Lululemon Athletica Inc. - 1352 Words

Introduction Lululemon Athletica Inc., referred to as LULU in NASDAQ, is a global company based in Vancouver, Canada that deals in the designing, making and selling of athletic apparel. Founded in 1998 by Chip Wilson, the company has grown in leaps and bounds to become one of the key players in the industry. Competitive Advantage Lululemon Athletica’s (LULU) competitive advantage hinges on the company’s use of the four management pillars; efficiency, quality, innovation and responsiveness to clients (Tsang et al, 2013). LULU achieves unrivalled efficiency through outsourcing and technological advances. Even though LULU continues to design their merchandises in Canada, the manufacturing is outsourced from countries such as Bangladesh, China and Indonesia. The company has benefited from technological advancements by allowing customers the comfort of buying merchandises online, through the company’s website, which comprises of free shipping straight from the manufacturing plant, and thus saves on shipping costs, time, as well as retail store resources like signage and employees. Quality is ensured at LULU by the Corporate Social Responsibility department (CSR). This department encourages members of the staff to take personal responsibility for their individual activities at LULU and elsewhere. The CSR department came up with the grassroots actions and company actions to ensure customer satisfaction. According to Gray (2008), on the one hand, grassroots actions take place inShow MoreRelatedIntroduction Of Lululemon Athletica Inc.1856 Words   |  8 PagesIntroduction Lululemon Athletica Inc. was incorporated in the month of November 2005, and is a manufacturer and vendor of practical strapping rendering attire for men, women and female adolescence. The objective of the attires is for healthful situations such as running, cycling, general fitness exercise and yoga. 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The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap. Some of the key findings were: †¢ Limited global brand awareness due to a lackRead MoreLululemon Athletica Inc.: Annual Report44040 Words   |  177 Pagesthe fiscal year ended January 29, 2012 OR     ¨ |TRANSITION REPORT PURSUANT TO SECTION  13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934| For the transition period from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  to  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Commission file number 001-33608       lululemon athletica inc. (Exact name of registrant as specified in its charter)    ||| Delaware|  |20-3842867| (State or other jurisdiction of incorporation or organization)|  |(I.R.S. Employer Identification Number)| ||| 1818 Cornwall Avenue Vancouver, BritishRead MoreLululemon2613 Words   |  11 PagesCase Analysis Lululemon Athletica Executive Summary lululemon is an athletic apparel company that gears its merchandise towards yoga. Founded in Vancouver, Canada by Chip Wilson in 1998, the company aligns itself with many of the same values that yoga displays: balance, harmony, and culture. As of July 29, 2012, lululemon owns and operates 189 retail store locations all over the world. In 2007, the company’s owners elected to take the company public. Its initial public offering tookRead MoreMarketing Assignment Canadian Apparel Federation1959 Words   |  8 Pages| Canadian Apparel Federation | Exploratory Research Assignment | Owner June 2, 2012 | Introduction The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. 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